Bruce WIllard

About Bruce Willard

Bruce Willard has spent close to 50 years in the direct marketing and retail industry, initially as an employee of L.L. Bean and then as Founder/CEO/Chairman/Owner of The Territory Ahead, Quickfeat International, Sundance Catalog, Athleta, and most recently 32 Bar Blues, and Carbon 2 Cobalt.

In addition to his work in the clothing industry, he has published 3 books of poetry and his poems have appeared nationally in numerous literary journals. He has also produced 3 music series – Jazz at the Lobero, Sings Like Hell, and Vail Jazz – and is founder of the 32 Bar Blues Foundation which supports American music and literature. He lives in Boothbay Harbor and winters in Colorado and California.